Better

Seth Godin recently said “Better is an assertion, one that requires not just the confidence to say it, but the optimism to believe that it’s possible.”

I agree. Let’s be better.

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Stand out before you fit in

Be different. Too many of us try to fit in because culture and hierarchy have led us to believe that we should. Why? What good is it if you become like joe bloggs on your left or June wright on your right? What if you seek to improve, to change, to move the needle in your industry or area? To do great things you must be willing to stand out.

Things you should know about being a marketer

Two things you need to know before you become a marketer:

1. Change is inevitable – I’ve come to learn that change for humans is not a favorable word. I’ve even stumbled across colleagues in my industry who have really struggled with change and the fast-paced rate that some businesses are being pulled towards in the fight for more attention.

 
2. No man is an island – it’s really stunning to me when I see a marketer who doesn’t want to play team. I think those who let the competitive nature of this industry run loose really stunt their growth in the long run. We need each other to be authentic and collaborative in today’s marketing, and in the words of someone wise, “If you want to go fast go alone if you want to go far, go together.”

Discovering your passion

Have you ever looked at the end result of someone’s life you look up too, but fail to see how to make that happen for us. I find the trouble with this approach to finding one’s passion means that when things do go the way we planned we become disappointed. There is also the possibility that we don’t really know what we want to aim for, and yet we see other people achieving levels of success in areas that we aspire to – this can leave us feeling lost and discouraged.

I loved this quote from Gary Vaynerchuk who said:

“You’re not lost in life, you’re just early in the process.” 

Perhaps, when it boils down to it what stops us more from discovering our passion is the fear of failure, but what if to fail was to pay the cost of achieve success.

“Without failure there is no achievement.” – John Maxwell

 

Got any top tips for discovering your passion? If this encouraged you, please do let me know. As always I’d love to hear your thoughts on this blog.

Much love,

Leanne xox

 

 

 

What’s personal branding got to do with it? 

So what about your personal brand?
I was recently asked about some thoughts on personal branding and decided to share a few more as I think it could be helpful and relevant to you. Especially if you are embarking on a new blog.

I’ve talked a little about some of the things you should think about when starting a blog, but now I want to get you thinking about your personal brand.


1. What is personal branding? It’s simply the who, what and why you do what you do.

2. Why is it important? To be able to communicate who you are and what do with a clear message on what you are trying to achieve is important for yourself and engaging your audience.

3. What can I do to nail my personal brand? Get a pen and paper and write down words that you feel describe you, your gifts, your vision. Try to keep it to 2 or 3 sentences max. If it helps just answer who, what and why.

“A picture tells 1000 words” 

Think about the images you have across your blog, and social media platforms. Are they easily identifiable? Do they communicate something linking back to the who, what and why you do you? This could be translated in the colours you choose, a logo or a corresponding image that you use across each platform.

Ok, that’s a few thoughts from me on personal branding. What’s yours? Share below or join me next Friday for more discussion on growing with your brand.

Xx

What’s social media got to do with mental health?

A lot. It’s mental health awareness week and I want to touch on the issue in relation to social media from the perspective of a social media manager.

First up my disclaimer is that I love social media, and believe it holds incredible value for business and brands and consumers. I also am real enough to admit that on a personal level it’s not all roses and sunshine – like anything it can be abused or used in a way to abuse ourselves and others.

As a marketer, and curious person, I find it interesting to observe how we interact with each other online, and the different ways we use social media. We’ve really have carved a social culture out online that continues to evolve  and there are some habits that I’ve noticed that haven’t really shifted in the last 6 years or so. I think they’re relevant because our habits have an impact on the way we live our lives. Here are a few quick fire thoughts of habits that I believe we need to be careful of:

  1. Posting or venting your thoughts and feelings on social media doesn’t mean you’ve dealt with an issue.
  2. It’s ok not to have an opinion on everything.
  3. It’s not ok to hide behind social media and use it as a tool to abuse others in the same way it’s not acceptable to do that face to face with someone you do not know. FYI According to my twitter feed today it looks like the law is introducing serious consequences for those who choose to take that path now too.
  4. The need to be known or followed is overrated, seriously. Remember what you see on social media the majority of the time is someone’s highlight reel. I know of people who have large reputable followings who look cutesy and inspirational on the outside, but severely depressed, isolated and lonely in reality.
  5. Comparison in is a killer – this is really relevant in any sphere or walk of life, but especially on social media when we are matching and patching our homes, family and lifestyles against other people.
  6. Time management  and healthy breaks – if we turn our phones off, or delete our apps for a second it doesn’t mean we’re missing out. Actually I highly recommend taking social media breaks to just be in the moment. I have been guilty of this one too, so I recently removed Facebook from my phone (except Pages for work purposes) and I can’t tell you how much time and space in my mind I’ve saved from a developed habit of being glued to social media. Its liberating.
  7. Consumer or consumed? Our attention span has dramatically fallen over the last few years, and whilst I’m no mental health professional, I know this is having an impact on the way we consume content, particularly online. For example, the length of copy, or video clips has continued to shorten and simplify to accommodate our fast-paced lives.

Consumed or consumer? Stay tuned for Friday’s blog post that delves deeper into the question how much does social media impact on our mental health?

Ponder, and plan

I am so excited about the future; as we bring 2013 to a close and push into a new year, I’m already thinking about what kind of things I would like to see in my life, in 2014. I wonder if you’ve started thinking about next year, or if you are currently focussed on the current project, or moment in time. Whilst it’s good to be able to live in the present, I also believe it’s good to have one eye on your dream, and be working daily towards achieving success in both. 

There is so much opportunity, but living in London it’s easy to become consumed with ‘chasing ones tail’ so to speak, and filling time with everything and anything. I’m now learning to spot the trend and excuses that have kept me from fulfilling some of my goals, and I’m glad to be sharing this thought with you today that will hopefully help you avoid similar pitt holes. 

1. Never dwell on the past – simply learn from your mistakes, and make the adjustments. If you’ve taken something on that has overwhelmed you, or hasn’t turned out quite as you expected, then see it as a learning curve and move on. 

The greatest failure is the one who experiences a fall, but never gets back up. 

2. Live with your purpose in mind – It’s way too easy to become consumed by all kinds of useless facts. Living with your dream, or vision in mind, I believe, is the key to achieving.

“A man without a vision is a man without a future. A man without a future will always return to his past.”

3. Value time – This links in with the previous to points, but I find that I need to be reminded of this often. We have enough time to do what we need to do, but we also have ample opportunity to get distracted and to waste the time that we have. It’s important to take time to think about what we’re spending our time on, who with, and where it’s leading us. 

Time is a currency that we can’t exchange, so spend it wisely.