3 reasons to use Periscope

Have you tried Periscope yet? If not, why not? I love it. It’s the hottest new platform from Twitter. You don’t need to wait for that big break on TV or film any longer. Just download the app, connect it up to your Twitter account, and tell the world what you see!

I almost shrugged this channel, and snapchat off. Even though I could see it was trending, it just felt like a hassle. Generally, you create a few seconds of content that disappears within a few seconds (or 24hours if on Periscope). At first I failed to see the point of it, but actually there is… it’s about connection. Connecting with an audience on ground level, at real time. It’s an incredible opportunity for business to get personal with their customer. So why haven’t we seen more companies on Periscope and taking advantage of this fantastic opportunity?

I believe part of the problem is that people want to see BIG return, for little input. Whilst I understand that on a business level you want to see a return for the time and effort you put in, social media should be viewed as a long term strategy, with short term goals.

The other reason is that now we have other channels including Snapchat and Facebook live providing similar more convenient options accessible options. Although all three of these platforms bring something different to the table

So has Periscope missed the boat? I don’t think so, for the right company and reason there is still opportunity to be had for those not scared to venture out of their comfort zone.

It’s a great way to do a live Q & A giving brands control over questions they want to answer, and adding another dimension to the relationship or community you are trying to build.

3 ideas for using Periscope for:

  1. Live Q & A
  2. Interesting facts
  3. 5 minute couch talk
  4. Training and teaching workshops

 

 

#businesstalk #socialmedia #justathought #myopinion

 

Think before you cross

For quite a few years now, the UK Government have been running a series of ad’s to promote child safety when crossing the roads. Randomly the one that seems to have lodged itself in my memory is King of the Road. Take a look, and click on the link.

The connection I’m trying to make here is this… Just like the video promotes us to be careful when crossing the road. The, ‘Stop, Look, Listen, and Live’ tagline could also be used to promote, and prompt us in the grown up world of online, internet, media and marketing; To stop, and think before we post, and click.

 

 

The importance of choosing a niche

Is picking a niche important when it comes to social media marketing? I think so. There is only so many hours we have in a day, and whatever business we’re in. Whether you participate in a social media campaign yet, or not. There are psychical restrictions on what one person can do. You don’t need to be on every platform.

So here’s a few questions to consider when thinking about social media;

1. What do you want to get out of it?

Defining your goals in social media marketing is vital. If you don’t have a strategy, or plan in place. It becomes to easy to spend countless amount of hours, receiving little in return. (This is where those who are skeptical of the ROI in Social media have a point.) If you don’t have a plan,  then your just wandering aimlessly and expectations on ROI are of course going to be limited.

Ask yourself if your’re going to use a social media platform to raise brand awareness, or to use it as an extension of your services, i.e. offering real-time customer Service?

2. Which platforms are relevant to you, and the goals you hope to achieve?

It’s not necessary to be on every platform. There is too many to manage, unless your in a position to draft a team of social media strategists and handlers. Rather, study each site and decide which avenue is the best for you. So for example, if your primary market is to sell to other businesses then you may want to think about Twitter, and LinkedIn groups.

If your primary market is to sell direct to the consumer, then you want to be thinking about Facebook, and YouTube.

By no means, am I saying that you should only be on those few sites. I’m just demonstrating some examples, to help get you thinking about the platforms most relevant to you. This is especially important if you are solely responsible for all social media marketing of your business.

3. Think about your content, and share accordingly? If you’re a photographer for example, with lots of visuals then you want to be posting images of your work. So which social networking sites will help you showcase your work, and build relationships?* Facebook, Twitter,  Stumble Upon, and Flickr are just a few examples you may think about.

*Social media is all about relationships, and whilst a strategy is vital to any business. The ultimate goal should be to build relationships, and if people want to look into your business and products from there, it’s a bonus.

If you would like to find out more about social media marketing. Why not sign up for my new monthly newsletter! For £1 a month you will get access to a treasure trove of in-depth tips, guides, and more; I will also be giving you a heads up on the latest SM marketing trends. What’s hot, and what’s not!! Subscribe right here >> http://letter.ly/thesocialexchange

 

 

Three reasons why social media is a worthwhile investment.

According to a report published by The Drum, “34% of marketers have no plans for social media advertising. Unconvinced of it’s ROI”

A nice little article, but I find the figures astonishing as the most powerful tool in advertising is word of mouth; social media is the digital tool that provides marketers direct access to pools of consumers in a wider scale than ever before. For those who cannot see the ROI in this by now, I sympathise because this is the year where those who do understand Social Media will make thrust forward and out of sight of those who don’t.

So I thought I’d try give a few brief reasons why social media is a worthwhile investment;

1. Social media is a low costing marketing tool.

You don’t need to pay to have a presence on social networking sites like Twitter, Facebook, Google+ and LinkedIn; you just need to be there.

2. Social Media is a gateway to your market

Engage in conversation, building relationships, and being genuine in this (I’m not promoting manipulation by any means). Just be yourself, and share who you are with others. Helping others solve their problem naturally increases the potential of someone wanting to help you out, or buy your product.

3. Social media is a great way to increase your market reach

With over 800million viewers on Facebook, 1.6 searches made on Twitter every day, and 135 million users on LinkedIn alone. How can this not be a returnable investment.

The ROI comes from relationships, word of mouth, making a difference. The only cost you will pay is time, and depending on the size of your company, resources. I fully believe the investment far outweighs the return, if only for the sheer richness of opportunities, knowledge and interest it presents.  Yes it costs time, but there are simple steps that can be taken for those without the budget or resource to hire someone from outside. This is one opportunity no business can live without – in my humble opinion.

I could go into this in so much more detail, but in the interest of keeping my blog post short and readable, I won’t. Any questions, feel free to drop me a message and I will answer.

The social busker

Tis was the eve of Christmas eve, and whilst strolling merrily down one of Glasgow’s busiest shopping streets I couldn’t quite help, but stop to applaud and appreciate the young talent that lined  with festive spirit and a smart and savvy sign, which read along the lines of; ‘find me here’ followed by a list of YouTube, Twitter and Facebook contact details.

These ain’t just any young buskers! These are social savvy buskers of the twenty-first century buskers, who have without question clearly embraced what the concept of social media; and indeed the social revolution of which we are all becoming accustomed too.

As a social media enthusiast myself, I feel unexpectedly proud of their courage and marketing technique.

Take note people. These budding champions are a far cry from the generation of buskers gone before them; who spent hours outside, in all kinds of weather, showcasing their talent upon the streets of Glasgow City Centre. Budding stars in the making – whatever they go on to do.

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Merry Christmas everyone!!

Social networks get revamped in time for Christmas!

For many tis the season to be jolly, buying presents, sending cards, Christmas parties and fending of the forces of winter, (for some of us).

For social networks it seems the perfect time to produce a makeover. This week Facebook rolled out their new streamline profile, Timeline, revealed back at their annual developers conference in September. The new Frictionless experience will only be available in New Zealand for now, but will be rolled out to the rest of the world in the coming weeks.

Let’s not forget our blue bird friend, Twitter, who took the plunge and introduced two new feeds, @(username) and Activity, which in essence is the equivalent to Facebook’s notifications feed. Despite the changes being introduced back in August, we have only seen these roll out in the UK in last month.

Following closely behind, StumbleUpon introduced us to their new redesigned website earlier this week, featuring a brand new logo and greater focus on placed on it’s visual content and appearance.

So, it seemed only natural for the ball to fall back to the Twitter nest once again who have now decided, “Out with the old, and in with the new!” Adding four new features this time, all part of their new Fly Twitter project to make Tweeting on Twitter a richer experience.

“We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new,” via the Twitter Blog.

Check out the video, it’s much more exciting!

Oh, and if your the lucky bird with an iPhone or Android mobile you can upgrade your mobile app now. I’ve upgraded today and I have to say on first appearance it looks miles better than the old app, which personally found a little confusing to navigate (from my iPhone). What do you think?

Have you used M Share yet?

M share is part of Mashables new social media stream M follow. M share allows you to share the stories that interest you the most, whilst ignoring the ones that don’t; across several different platforms at one time, with one button.

The new social platform is all part of Mashable’s shift from the old editor selected news process to a much more user-friendly news site that allows readers to engage with each other, whilst becoming a more dominate part of the news process.

Announced back in February this year, M follow has proved its point significantly that it really is all about Engagement. With over 3,400,000+ followers getting involved across the various social platforms, over 40,000 retweets and posts shared on Twitter and Facebook every day Mashable have proved they are right on trend when it comes to the fast evolving world of Social Media.

The statistics are staggering, and as 2012 fast approaches I believe we will be seeing much more of this social integration. Since the release of M follow, earlier this year, we’ve seen some of the biggest social networks make their own advances creating engagement. From Facebook’s frictionless experience, to Twitters own timeline changes, this concept of social sharing continues to strengthen by the day.

Personally, I love the M share button as it allows me to share reliable sources of information across several platforms at one time. Although those plaforms are currently limited to Facebook, Twitter, Digg, Google Buzz (I thought Google had dropped Buzz?) and LinkedIn. There is definite room for improvement, but all in all I rate M share tool, M agic!

Check out more about here; M Follow