Why I love Pocket.

I’ve recently discovered a new app that has made saving webpages of interest 100 times easier to keep tabs on. What app, do I hear you say?

No, it’s not WhatsApp.

It’s a little magic gem called Pocket.

Pocket is a fairly new app that allows you to save an article, or page of interest by the click of one button. Rather than fiddling about with drop down menus, and moving your mouse across the computer screen, only to yet again click another button. Pocket, asks no questions. It just saves.

Integrated with over 300 apps, including Flipboard – One of my favourite ways to sift through a bunch of content. Pocket certainly makes life easier, and simplifies a process that computer makes complicated.

Who has time to wait four seconds before a page can be saved, or cares enough to title every page they want to save and decide where on my overcrowded desktop, it should go.

In some respects this is similar to Evernote, however; I find pocket a tad more user-friendly, with a better finish. With pocket you can also access your bits of information and pages later, from any smart phone or tablet device.

Well, I’ve found a new love. What about you? Have you heard of Pocket before? If not, you can check it out right here. Let me know your thoughts on this newbie.

What’s the commodity?

For over a year now, we’ve been labeling newspapers, and magazines as a commodity. As the marketplace for newspapers, and magazines dries up, and the way in which we deliver news has changed. I have to wonder what the commodity really is? Is it the material used to print newspapers, or is it the way in which news is delivered; or both!

The Washington post has been reported to be down 8% in revenue in the first quarter of 2012. Print advertising was also recorded to have taken a 17% loss, and the companies digital advertising dropping 7%. Although these numbers are shocking, and concerning for those involved. It was the 7% loss in digital advertising that caught my attention…

The idea, or solution to falling readership from digital experts was to think outside the box, and rather obviously transfer your usual printed stories to some form of digital media. Many did just that, and opted for the social reader application that would allow stories to be shared via Facebook, Twitter, and other social media platforms.

Is this working? Certainly from the Washington post perspective, it’s not looking great. Their first recordings of figures in this market showed a healthy 14 million monthly average users, which rose within three days to over 17 million. However, figures collected by AppData.com reported the number of monthly average users had fallen to under 10 million yesterday.

Whether these fluctuating numbers flow out of a shift in materials, and will sort itself out, or not. I can’t help, but wonder what the commodity really is? There are endless amounts of information, and choice made available to us today.

Is this just another nail in the box of mass media, mass marketing, mass anything?  What do you think? Join the conversation here.

Dear Google…

I  love your new Ad for Google Drive…

Thank you for the opportunity, but I would kindly like to reject your offer to join Google Drive right away, as I do not wish to surrender ownership of my files to yo at this present time. You may well want to sell them on to other companies, in an innocent fashion, but I’d rather hold on to the small slice of ownership I have left, concerning the net.

Despite my lack of excitement to sign over another portion of my own personal business. I would like to commend you for the good work you are doing on the matter of SEO – as you “take another step to reward high-quality sites“, by changing your algorithm… again. At least it’s for a good cause; and you’re a tad better at communicating changes than Facebook – Who are also making important changes to their fan pages, again.

Yours faithfully,

Google User

Be bold, be specific

I passed a hairdresser’s shop today, in Glasgow’s West End, with two bold posters slapped across their window reading, follow us on Facebook, follow us on Twitter.

Not the most presentable looking sign, or shop in my opinion, but after a second glance I had to wonder…. Were they actually onto something? They may not be the most presentable brand in the world, but they did catch my attention whilst driving.

Perhaps it was the angle of my car when passing the shop, but either way I noticed them; and for that I commend them. They clearly understood the importance of building a community online, and the advantage their shop, which was situated on once of Glasgow’s busiest streets.

If there is one thing I am learning through my own building process, is that we must be specific, and we must be bold.

What could you be bold, and specific about today in your business, or indeed in your life? I find in the context of business there are far too many small businesses still too scared, or oblivious to the world of social media marketing, and I reckon it’s about time we took a step of faith, and jumped right in.

If you want to find out how I can help your business, get in touch via a temporary email thebrandadvocate@gmail.com or come chat to me on my Twitter feed, here. First half hour consultation is free.